WHY CHOOSE US
35+ Years of Experience
With over three decades of dedicated experience, we offer unparalleled insight into the Middle Eastern and Saudi Arabian markets. Our deep-rooted expertise allows us to navigate cultural nuances and complex regulatory landscapes, turning potential challenges into powerful strategic advantages for your business. We’ve built the relationships so you don’t have to.
Trust
We build partnerships on a foundation of trust. Operating with complete transparency and integrity, we act as an extension of your team, making your success our singular mission.
Quality
We are committed to the highest standard of quality. Our meticulous approach to planning and execution ensures we deliver tangible, sustainable results that consistently exceed your expectations.
Innovation
We embrace the dynamic transformation of Saudi Arabia through innovation. Our forward-thinking strategies, aligned with Vision 2030, give your business a lasting competitive edge and position it for future success.
Our Team
The whole is much more than the sum of it’s part. Meet our team!

Peter Törnquist
partner
An accomplished entrepreneur and trusted advisor with over 35 years of expertise in Saudi Arabia and the Middle East. My influential network and strategic guidance help Swedish companies successfully enter the market, build fruitful partnerships, and drive growth.

Magnus Edenmark
Partner
A seasoned entrepreneur with a 30-year global track record in business development across the US, South America, Europe, and the Middle East. I leverage this extensive international experience to help companies navigate complex markets, build powerful cross-cultural partnerships, and drive their global expansion.

Sven Otto Littorin
Partner
As a former Swedish Minister of Employment, Sven Otto combines top-level political insight with over 30 years of experience as an entrepreneur and board professional. He leverages this unique expertise to help organizations navigate complex international markets, shape business-friendly policy, and drive sustainable growth.

Lars-Åke Fröjd
partner
An accomplished business developer with deep experience in international management, sales, and recruitment across the Nordics, UK, and Ireland. A skilled negotiator and proven deal-closer, my leadership background as CEO and Country Manager ensures I can deliver results and drive growth in any organization.

Abdulaziz Alhowaish
Partner
An Economist and Psychologist from the University of Miami, he spots opportunities ahead of their time, proven by his early investment in Bitcoin at under $1. His analytical acumen makes him a pivotal connector in the Saudi and international business scenes, selectively matching key opportunities for project success.

Mohamed Gashlan
legal
A UK-trained commercial lawyer with both Master of Laws (LLM) and Bachelor of Laws (LLB) degrees. He provides expert counsel and robust legal solutions in corporate governance, capital markets, and fintech. Serving clients both locally and worldwide, he specializes in structuring international consultations and ensuring sound governance.

Gabriel Törnquist
Partner
The authority on next-generation strategy, his deep understanding of emerging trends informs his sharp, strategic thinking. A keen eye for modern design and aesthetics ensures brands make an immediate and powerful impact. He specializes in positioning clients to resonate with and capture the youthful and dynamic Saudi market.
